Battleship
What market strategies were used to promote the film?
Posters
The poster is being used to appeal to the
British audience by showing a picture of the main character and the enemy. It also shows the special effects used and
shows what the film could be about.
Social Networking
The twitter page was used to promote the film by showing trailers and
pictures of the film to attract people who use sites use twitter and Facebook
to watch the film. They also use twitter to create tweets to keep the public
aware of release dates and stars used in the film to promote it.
Stars
They use well-known stars in the films to promote the film by the
audiences wanting to see successful stars as they supposed to be very good. By
using Rihanna the film will be attracting her fan base as she has never been in
a film before and they will want to see how she is as an actress.
Exhibition
Audiences will be able to watch the film by going to
the cinema. Also they will be able to watch it on DVD when it is released. It
will be also released on Blu-ray. Eventually Battleship will be available to
watch on sites like love film and net flix and possible Sky TV in the future.
Production
The film is based on the board game Battle Ship that is made by Hasbro.
The genre of the film is Sci-fi which would appeal to the mainstream
sci-fi audience.
The film is released by Universal Studios, which is one of Hollywood’s
major production companies. They control all of the stage of the film making
process and all the profit made goes back to the company.
Their budget for the production side is $200 million.
The famous stars used in the film include Rihanna, Liam Neeson, Taylor
Kitsch and Alexander Skarsgard.
Universal is owned by NBC Universal which is made up of various
different media companies.
